Sac State Magazine

Fall 2014

Sac State Magazine is a publication produced by the Office of Advancement Communications and Stewardship at Cal State University, Sacramento highlighting alumni, students, faculty and staff.

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c sus .e du /s a c s t ate ma ga z in e | Fa l l 2 014 17 Pat Fong Kushida '85 (Business Administration) President and CEO, Sacramento Asian Pacific Chamber of Commerce and the California Asian Chamber of Commerce FIRST JOB: Hostess and waitress at the Red Baron restaurant in Sacramento Sac State Magazine: What is the chamber doing to be innovative? Pat Fong Kushida: The typical chamber of commerce follows the old model: offering mostly networking and some workshops. But that model is broken. We now have the opportunity to connect businesses directly to the marketplace. SSM: How are you connecting with small businesses? PFK: We're using technology to be more efficient in delivering services. Instead of reaching out to every small business every time, we can be laser-focused in connecting specific businesses to a specific need. So if, for example, the builders of the new Kings arena are looking for a drywall contractor who is a certified small business, we can help make that connection. SSM: What are some other strategies for helping small businesses? PFK: We are making it easier for small businesses to get bank loans. By taking advantage of technology to do analysis, we can help facilitate the business loan process, enabling small businesses to obtain loan approval in as soon as 48 hours. SSM: What are you doing for workforce development in the region? PFK: To develop future leaders we created a project called JumpStart 21 for local high school students. It offers a "soft skills" curriculum: interpersonal communication, how to dress, time management, etc. Once students pass the program, they can qualify for internships. We're looking to expand the program to Sac State. SSM: What are the attributes of a good leader? PFK: The ability to lead from behind. And to stay true to yourself. "Stay true to yourself." Pat's insight

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